Why Invest in Green Printing?

Hats off to Noverra Consulting & Capital Partners who have decided to use green printing for their new business cards, hopefully other businesses will follow in their lead! Besides the fact that businesses should make an effort to be more socially responsible consumers are also becoming more environmentally savvy each day and now know that doing things the green way has become less optional and more necessary. Therefore, being a little more green can now give companies an advantage in the marketplace, as well as make them feel good about being more environmentally friendly.

Conventional printing is very harmful to the environment; it is common for virgin fiber to be printed on (paper made from brand new trees), designs and layouts don’t take waste into mind, inks with high Volatile Organic Compounds (VOCs) are used, printing facilities use non-renewable energy (printing presses are major consumers of electricity), on top of all this, toxic solvents are used to clean the rollers and ink wells of conventional offset printing presses.

With green printing, post-consumer recycled (PCR) paper is used (or another sustainable fiber alternative), printing is done with low-VOC inks, vegetable-based inks, or soy inks, facilities are doing various things to clean up their carbon footprint, such as buying Verifiable Emissions Reductions (VERs), and facilities are also using more environmentally friendly methods for clean-up among making other changes.

All of these differences between green printing and conventional printing make a significant difference for the environment, they also show your business is socially responsible. Green printing is a good investment for everyone and we can only hope that soon it will become the standard.