How to leverage the major social media sites in your marketing plan or campaigns
Visual Representation Chart of the major uses of Social Media
by Kim Pickett
Kim Pickett is the principal, owner and creative director of KIMBO Design Inc., a website design and creative agency in Vancouver, BC. Kim is also a member of GDC (Society of Graphic Designers of Canada). 
One of my graphic designers came to me with this great visual representation chart of SMO marketing. This is great tool for explaining the how’s and why’s of social media. It is really amazing how the typical advertising budgets are now dedicating more than 50% to digital buys. “Branding” online is one of the most important tasks a marketer must think about when planning their entire marketing plan. When I think about a marketing cocktail, I always mix in a little more “social” than directed.
By school grants, May 27, 2010 at 2:47 pm
Pretty nice post. I just stumbled upon your blog and wanted to say that I have really enjoyed browsing your blog posts. In any case I’ll be subscribing to your feed and I hope you write again soon!
By Rick Sloboda, August 16, 2010 at 9:34 pm
Hey, Kim! Cool chart, and blog in general. Glad I stumbled across your site!