Quick Response (QR) codes have become a powerful source of engagement in online and offline campaigns. As the number of smartphone users skyrockets, marketers should find creative ways to implement QR codes into their next big campaign.

Online Public Relations is fast becoming what black is for the fashion world – a trend that won’t go away anytime soon and will suit any business – no matter its shape or size.

AMC and Banana Republic’s Campaign: Good, But Could have Been Better – AMC and Banana Republic carefully produced a strong customer incentive with a chance to be on TV receiving much public attention. Could they have taken the campaign to another level? Yes. Here’s how.

Visual Representation Chart of the major uses of Social Media