Campaigns, Web Design

Arlene’s Interiors

Arlene’s Interiors is an iconic provider of home interior design products and services in Vancouver, British Columbia. They are known as the “go to” home decorating destination, having established their business in the Lower Mainland in 1983. Homeowners and interior design professionals rely on Arlene’s designers to deliver draperies, blinds, custom covered furnishings, and bed linens that showcase a home’s personality, through use of their luxurious selection of fabrics.

The team at KIMBO were impressed by their visit to Arlene’s production facility, where we learned that Arlene’s still uses traditional production methods. We saw first hand the attention to detail in their gorgeous draperies and furnishings, meticulously created by the Arlene’s craftspeople and production team.

View Website

 

What We Delivered:

Creative Art Direction
Website Re-Design
Photoshoot Art Direction
Responsive Website

 

Custom Lead Generation Form
Custom WordPress Development
Online Media Management
Online Media Reporting
 
 

Challenges

Since Arlene’s has been offering their services for over three decades, their old website had become cluttered and chaotic, making it difficult for a viewer/consumer to easily find what they were looking for. The KIMBO team focused on developing a new user experience design flow that consistently and logically shows the beautiful work that Arlene’s delivers.

Unfortunately, Arlene’s was unable to supply high quality imagery that showed their products in the best light, through no fault of their own; they simply forgot to snap the pictures because they were too busy focusing on creating beautiful products. Finding the perfect image required many dedicated hours of image research, but we looked for images that would make the Arlene’s team proud, and entice consumers to reach out and connect with their team of talented designers.

 
It was a pleasure working with the KIMBO team. They are very professional, accommodating, and punctual. We didn’t really have a vision of what the redesign would look like, so we brainstormed over several sessions and then have them our expectations, and they turned around a visually pleasing and responsive website that has garnered more lead generation to date. The before and after is remarkable! I would wholeheartedly recommend KIMBO Design to any business eager to build a first class website!
Kern Chiu
Kern Chiu
Chief Financial Officer
 

The Strategy

Our strategy was to transform Arlene’s outdated website into an updated showpiece that emphasizes the elegant lifestyle that can be created working with their team of professional consultants and craftspeople. We used an elegant colour palette of warm whites, creams, and muted tones, in tandem with rich yet simple graphics, as a foundation for the site.

Each page was designed to frame gorgeous interior design imagery and drive viewers to a lead generation form. Since the website was built as an integral lead generation tool, and many consumers now rely on hand-held devices, a responsive web design framework was built to optimize mobile viewing. Better lead tracking was also needed, so we are using Google Analytics to provide a more clear insight into customer acquisition metrics, as well as ad buys to drive customers to the website.

Arlene’s Website Before and After – Bedding
bedding-before-after

Arlene’s Website Before and After – Roman Shades
before-after-shades

 

 

Results

Since the site’s makeover, we have seen leads increase weekly, and attribute this to the striking difference in the site’s overall appearance, as well as our strategically designed lead generation. The old site didn’t accurately represent the outstanding interior design service Arlene’s Interiors offers, nor did it constantly drive consumers to engage. The feedback from staff at Arlene’s has been overwhelming positive, and they are proud to direct friends, colleagues, and consumers to the new site, which truly represents the work that Arlene’s delivers.

 

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