Christy Clark
Introduction:
When former provincial cabinet minister Christy Clark announced her intention to return to political life as a candidate for the Vancouver mayoral race, her campaign team needed to get their message out to voters in a hurry.
Challenge:
In order to reach the most people in the most efficient manner, a web site was needed immediately. This site would serve as the best medium of communication for the initial efforts for the Clark campaign to reach voters as well as to allow them to communicate back with their support and ideas.
Strategy:
KIMBO Design launched the christyclark.ca site after a two-day heroic effort. Once the site was launched, the identity assets created were extended to further communicate via other on-line and print materials.
Result:
KIMBO Design proved more than up to the task of executing a critical vision in a very short timeframe where the penalty for not meeting a deadline would be severe indeed.
