Fiddy Bucks
Introduction:
Envision Financial expressed a desire to appeal to college students. They wished to represent themselves as approachable and to avoid the traditional image of a staid financial institution.
Challenge:
A unique solution was required to not only get the attention of the average College student, but to develop a sense of familiarity and trust. As the sign-up drive was to be a live event, with a coinciding online presence, KIMBO needed to dynamically grab and keep their attention.
Strategy:
To avoid the traditional bank imagery, a play on Hip Hop culture was created. Splashy imagery and playful taglines were used (along with a sign-up bonus) to engage the visitors and inform them of the institutions offered services. Envision staff, in custom shirts and bling jewellery, handed out stylized print work and were placed in a setting that was not only fun, but informative. A live DJ placed against a backdrop touting 'Get your 50 bucks' completed the scene.
Result:
With massive student attendance at all venues, the Envision staff found themselves not only handing out all materials and freebies, but far surpassing their set sign-up goals...and everyone having a great time too.
