Nadeen Boman
Introduction:
Already a celebrity trainer and nutrition coach featured on Slice Network's Bulging Brides and The Last Ten Pounds, Nadeen's latest product: Meal plans, needed to reach out to an audience looking to change their lifestyle and health.
Challenge:
Nadeen needed her brand to reflect her serious side as a nutrition and health expert. The main purpose of the site was to sell "Meal Plans". Kimbo was challenged with designing a cohesive brand badge for every call-to-action through out the site. The e-commerce user experience needed to be trustworthy and highly visual to portray Nadeen as an Enterprise as opposed to one single company.
Strategy:
A warm, bright colour palette is used complementing Nadeen's talking head videos add a personal touch throughout the site. The social networking aspect of the website was further enhanced by the development of a customized blog, custom social book marking applications, YouTube video integration within the Testimonial section, and various highly stylized engaging web forms.
Kimbo Design also consulted on the project's various fulfillment needs, such as online payment application, database recording methods, and best business applications to use for running an online store. The team at Kimbo devised a strategy for using the most economical tools providing the client with an expandable cost-effective solution.
Result:
The Nadeen Boman website ranked 5 on Google, during its first week of launch due to KIMBO's detailed SEO development techniques. The usability design of the ordering system proved to be highly effective as there were many meal plans sold during the first two weeks, which exceeded sale projections.
