PowerUP Canada
Introduction:
Canada desperately needed a new and positive vision in the fight against global warming. KIMBO Design designed a brand, logotype, marketing material and website for their new initiative: PowerUP Canada.
Challenge:
Global warming is the biggest collective action challenge the world has ever faced. Many of the solutions are at hand but we need our national leaders to work together and get the job done. KIMBO Design's challenge was to create a website that would engage Canadians from all walks of life to join PowerUP Canada to create change and turn Canada into a climate leader.
Strategy:
With a highly publicized live media event, launching at the Toronto Film Festival promoting Climate Change, PowerUp Canada needed a dynamic way to reach an international audience. Development of a fluid identity for the website, campaign event, and marketing materials presented itself as the best option. The colour palette for the identity uses bright vivid colour treatments. KIMBO Design's team developed motivating design elements and bold colour palettes staying away from the gloomy "guilt" messaging seen in most environmental campaigns.
Result:
KIMBO designed a successful brand identity, by carefully executing details for the ID that proved to be a strong foundation. A well designed logo created easy application into small media and large scale print for the media launch. KIMBO Design was given just 14 days to create the PowerUpCanada.com website and build elements of the social networking strategy that would help attract supporters. PowerUpCanada.com is an intensive website, which included flash video content, donations capability, custom programmed RSS feeds packaged in a bright, inviting and user-friendly design.
