We used vibrant colours that were representative of the province of British Columbia in the OHRC’s new brand identity. Namely, a combination of yellow, blue, teal, and green. Some of the most iconic colours of B.C. both in terms of the provinces’ brand itself and in terms of the beautiful regions’ abundance of nature and greenery. The overall shape of the icon derives from an abstract representation of a non-race/gender specific person to remain aligned with project vision; with the person’s head in yellow to symbolize both the golden half-sun of the British Columbian flag, as well as a sense of hope/positivity that is represented by the sun itself.
The new OHRC website utilizes a user-friendly WordPress CMS that was custom developed by KIMBO and is responsive for viewing on mobile devices. Our website took inspiration from the modern and minimalist-inspired look of the brand identity we developed for the OHRC. It also made use of a combination of OHRC and the province of British Columbia’s brand colours to emphasize the organizations’ ties with the communities that it serves. It is a fully accessible website with features such as a language translation tool and font size adjustor built-in to ensure that individuals from a wide range of backgrounds can access the website in the absence of any language, cultural, or physical barriers.