Dedicated to providing exceptional customer service, Lace is a resourceful marketing professional with an extensive background in public relations and sales experience. As a graduate of Bishop’s University, Lace works closely with the principal to execute key strategic decisions while assuming the responsibility for coordinating high-level government campaigns. She continues to thoroughly enjoy the challenge of wearing many hats that need to be worn when working in a smaller agency.
As Lace excels as the acting lead on marketing campaigns, she is responsible for coordinating all blocking charts, work back schedules, budgets and timelines. She is the main strategic liaison with Facebook, Twitter and Google representatives and has built solid insider relationships with them. These social collaborations have contributed to successful advertising campaigns that have outperformed client’s expectations.