Blog

June 03, 2014
Welcome Aboard, Lace

We admit it. We’ve been a “little” slow with our announcement introducing you to our new team member Lace Kessler. Lace comes to us with a background in marketing and public relations and has used these talents to be a…

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May 29, 2014
What the new Canadian Anti-Spam Legislation (CASL) means for your business

As you may have already heard, the CRTC will begin enforcing a new anti-spam law as of July 1, 2014. This new law cracks down on email spammers by enforcing strict measures that need to be taken before an organization…

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April 23, 2014
BuzzFeed: How They’re Altering The Marketing Landscape

Imagine if you could create a meme that replicated and shared itself over and over and over, hundreds of times a day, every day. This is the core of BuzzFeed’s business model, and it’s twisting traditional conceptions of media and…

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March 27, 2014
Recruitment Advertising: Building A Bigger Talent Base

Northern BC. Ohio. New York City. Sweden. This looks like a travel itinerary, and it could well be, for the right candidate. Each of the destinations listed above have an economic development strategy in place to attract skilled workers and…

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February 06, 2014
Flat Design: The Many Benefits of Using Less

When the Windows Phone 7 made its debut back in November 2010, I was surprised to see that Microsoft opted for flat icons in their mobile operating system. Today, the Windows 8 operating system still uses those same flat icons….

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