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There is a lot of debate around the effectiveness of Facebook advertising. Is it worth it? What is the ROI? Will it convert leads into sales? First of all, if you are selling a product or service, you must advertise. There’s…

You need a website. So you hire a web designer, right? Many people confuse “web design” with “web development.” They also assume that web development involves design, and vice versa. However, these two terms are not interchangeable. Before picking up the…

Quality writing on your online business platforms is very important to the success of your business and the loyalty of your customers. It is also a lot easier said than done, and it is good practice to let the creative…

It’s no secret that client retention is a major key to business success, and in today’s social media and mobile world, communication and engagement are crucial to creating loyalty. What could be a better way to retain your best clients than…

With the ubiquity of computer skills and the current state of the economy, it seems more difficult than ever to choose someone to work with for your marketing needs. Whether it’s hiring a full-time marketing employee, gambling on a freelancer,…