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One of the things that most influences our buying decisions is the opinions of our friends, relatives and contacts. Likewise many shoppers now depend upon what others have to say when making decisions shopping online. This is because when we…

Today most people who live in big cities use mobile phones for their primary means of communication. To control how your brand image looks in this format, you must consider “user experience design”. You can do this by designing good…

Online Public Relations is fast becoming what black is for the fashion world – a trend that won’t go away anytime soon and will suit any business – no matter its shape or size. While traditional PR (press releases, press…

Picture this. You are at an important networking event and meet five potential clients, who all show an interest in doing business with you. You direct them to your website. They promise to be in touch. But then you never…

I first heard about the campaign from a friend who asked if I had entered the contest to win a guest appearance on the TV show “Mad Men”. Being a favourite of mine I had to look the contest up….