KIMBO Design partnered with the Township of Esquimalt to create a refreshed community brand identity and logo that resonated with its residents. Through community engagement events and creative workshops, the project incorporated local insights and reflected the township’s values, history, and aspirations.
Esquimalt’s existing brand lacked cohesion and failed to effectively engage its diverse audience. The challenge was to develop a new identity that balanced the township’s historical roots with its modern aspirations, fostering a sense of ownership and pride among residents.
KIMBO tackled the challenge by conducting a thorough brand audit to identify weaknesses in the existing identity. We then engaged the community through open houses and workshops, gathering direct feedback to ensure the new brand reflected their values and aspirations. By combining Esquimalt’s history with a modern vision, we developed a cohesive and resonant identity that fostered pride and engagement among residents. This collaborative approach ensured the final brand resonated with both the community and visitors.
KIMBO’s approach included extensive community engagement, a comprehensive brand audit, and a collaborative creative process to ensure the final identity authentically represented the community. Clear, measurable outcomes guided the development of the refreshed brand.
Early community feedback was positive, with residents appreciating the inclusive process. The final deliverables included a cohesive brand identity, a logo, a brand guide, a communications strategy, and a responsive website to connect with both residents and visitors.
