KIMBO began this project with an in-person visit to Mackenzie BC to gain an authentic understanding of the community and identify its strengths, weaknesses, threats, and opportunities when it came to economic development. We then conducted a thorough audit of Mackenzie’s current materials, which included the website, brand guides, videos, and various marketing materials. This process helped shape our approach to the project and allowed us to hone in on what current and future opportunities were not being featured.
From there, we stripped down all materials and distilled content to communicate most effectively. Mackenzie’s refreshed brand was applied and given its own KIMBO spin on all materials created. Large, local photography was used throughout materials to inspire and capture the true essence of Mackenzie.
Investment Profile – Quality of Life inside spread.
Investment Profile – Workforce inside spread.
Investment Profile – Transportation inside spread.
Property Investment Sheets.