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In our last post on behaviour marketing, we discussed tailored advertising or content based on a user’s prior activities and habits, but now we’ll dive deeper into the psychology of branding. Because why are there brands in the first place?…

As the usage of video grows in many parts of life, from entertainment to education to news, it is becoming a more powerful marketing tool. According to Wyzowl’s State of Video Marketing 2020, the number of organizations that use video as…

What is Behavioural Marketing? In essence, behavioural marketing is the technique of providing customized advertising or content based on a user’s previous activities and behaviours. The rationale for this is because if advertising is more relevant to the user, there…

It is, nevertheless, powerful to remember your organization’s significant history. Every business grows in its unique manner, and commemorating the company’s anniversaries is a fantastic chance to look back on the events that formed it. Leveraging this celebration and promoting it…

What is marketing innovation? Marketing innovations strive to exceed consumer expectations, open up new markets, or reposition a company’s product on the market, to increase sales. It must be part of a fresh marketing idea or plan that differs significantly…