While developing the new website, we consulted and worked directly with BC TEAL staff, to ensure the usability was at their level. This began with a complete overhaul of the website design and information architecture. We updated the BC TEAL logo, within the organization’s existing colour palette, along with developing clean new web page templates for the home and interior pages. As with all of our website designs, we ensured that it was responsive for use on phones and tablets.
Before and after comparison of the BC Teal logo redesign.
Our web development process had ease of use as the primary factor. We used the latest WordPress version and plugins to keep the website state-of-the-art, and easy to update. Membership benefits are also a big part of the BC TEAL website, so we included better user management tools for managing memberships. We also included a streamlined payment process for membership registration and renewal, as well as a “pay by cheque” option, for people who don’t have credit cards, so that they can pay for membership registration, membership renewal, and donations. Much of the BC TEAL target audience/membership are older, so we included bigger fonts for increased readability of website content. The purpose of increasing the website’s ease of use was to remove the burden from BC TEAL’s web coordinators, making the website cheaper to operate for the client.