International AIDS Society

Our public service experience have prepared us to work under time-sensitivity and budget constraints, as was the case with the IAS. We commit to a process that keeps timelines in check, but also allows plenty of room for creativity. This project involved a number of IAS stakeholders who were decision makers, so we guided our team to a consensus by mediating and directing the differences of opinion that naturally occur when critiquing design concepts in a large group.

Our design incorporated the eye-catching colours reminiscent of the iconic stained glass social artwork created by Vancouver graphic artist and painter, Joe Average. Vancouver’s symbolic Lion’s Gate Bridge was also depicted, which due to it’s unique styling, may also be interpreted as the two majestic mountain peaks that can be seen in Vancouver’s northern skyline; The bridge was named after these mountains (The Lions). We chose this structure, not only for it’s status as a well-known Vancouver landmark, but also for its significance as a milestone of progress and growth.

The inclusion of the red ribbon, a universal symbol of awareness and support for AIDS, was a natural choice to complete the work. This ribbon was the of its type, powerful enough to later inspire many imitators.

The IAS logo KIMBO designed reached far and wide around Vancouver, as the logos could be seen not only from beautiful flags dancing above the streets, but also in the downtown area on tote bags, lanyard badges, and printed brochures.