CMT Technical Services, a prominent construction engineering firm, recently embarked on a journey to revamp their digital presence. Following a company-wide consolidation, CMT sought to create a streamlined and user-centric website that effectively highlights their core services while maintaining clear distinctions between their engineering and laboratory offerings.
To achieve this, KIMBO Design was tasked with developing a platform that not only aligns with CMT’s commitment to technical accuracy and professionalism but also avoids overwhelming users with excessive information.
During the development of CMT Technical Services’ website, several challenges surfaced that required creative problem-solving. One key issue was balancing simplicity with sufficient detail to effectively showcase CMT’s wide range of services. Another was clearly differentiating their engineering and laboratory services—essential after their recent consolidation—to avoid client confusion.
KIMBO Design developed a strategy that highlighted what sets CMT Technical Services apart: their technical precision, reliable expertise, and specialized focus on both engineering and laboratory services. A core priority was creating a website structure and design that clearly distinguished these two service areas while maintaining a cohesive brand identity.
