Front and centre on the website’s homepage, we placed pictures and stories of several CMH clients: Larissa, Larry, Carolyn, and Charlie. Through these stories, we explained how CMH had helped these people through their three essential pillars of sustained recovery: housing, support services, and employment/education. This approach helped to produce concrete evidence for what CMH does, whether helping Larry find a home after years on the streets, giving Carolyn the opportunity to support others with mental health struggles as CMH’s Senior Outreach Manager, or helping Charlie find a place in Coast’s Culinary Skills program. For the Donation page, we wanted to put a personal face on it so that people could see the direct impacts that their donation could make. The donation page also gives people a range of options for donating, from one-time gifts to leaving money in a will. Additionally, the ‘Fundraise Your Way’ page allows the CMH team to feature events that they want to highlight to the public.
The ‘How You Can Help’ page features prominent Donation paths that show that no amount is too low; even a one-time $50 donation makes a difference.
Authentic personal stories are key to Coast Mental Health’s new website. We threaded the personal stories of CMH’s clients with their provided services. In this example Larry’s mental health had deteriorated to the point where he was living outside in the woods, so Housing was a natural bridge in getting him back to a good place.
One of the key objectives of the website is to generate donations for the society so that they can keep doing their best work with the Vancouver’s community that needs it so much. We put a strong focus on the call-to-actions and to keep them top of mind as visitors navigate the website regardless of what they’re viewing it on.