The project can be broken down into three main stages: Research and Foundation, Brand and Message Development, and lastly the Brand Implementation and Promotion Strategy. KIMBO conducted extensive primary and secondary research, including stakeholder interviews and public open houses to help us understand the community of Kitimat from the perspective of its residents and frequent visitors (online surveys were also created to allow for digital responses).
It all started at the open houses – we conducted extensive research, including stakeholder interviews and public open houses to help us understand the community of Kitimat from the perspective of its residents.
Kitimat Bound Logo and the Brand Book cover.
Building upon this foundation, KIMBO developed an inspiring and comprehensive community branding campaign that is representative of Kitimat, as well as a recommended strategy for brand implementation and promotion. These include, among others: various brand elements, media strategies, as well as logos, taglines, and templates. The creative direction was always informed by data gathered from market research and community consultation to ensure that the brands are effective, meaningful to the people they represent and remain aligned with the vision of the Kitimat Project Committee.
District of Kitimat – Kitimat Bound branding brand book opening spread features their Natural Opportunity tagline.
District of Kitimat – Kitimat Bound full-size ad.
District of Kitimat – Kitimat Bound 2019 Visitors Guide cover.