Branding, Campaigns, Print

District of Kitimat Community

To revitalize the economy of Kitimat after the Eurocan pulp and paper mill closure, the District of Kitimat and the Kitimat Chamber of Commerce wished to research, develop and create two inspiring community brands which capture the essence of Kitimat, as well as a corresponding implementation and promotion strategy. The brands are intended to be used primarily to promote tourism and resident attraction (Kitimat Bound), as well as local marketing efforts (Kitimat Now).


 

What We Delivered:

  • Community Branding & Outreach
  • Open House
  • Online Survey

 

  • Marketing Collateral
  • Community Consultation
  • Marketing Strategy & Work Plan
 
 

Design Concept & Project Strategy:

The project can be broken down into three main stages: Research and Foundation, Brand and Message Development, and lastly the Brand Implementation and Promotion Strategy. KIMBO conducted extensive primary and secondary research, including stakeholder interviews and public open houses to help us understand the community of Kitimat from the perspective of its residents and frequent visitors (online surveys were also created to allow for digital responses).

District of Kitimat - Open House photo

It all started at the open houses – we conducted extensive research, including stakeholder interviews and public open houses to help us understand the community of Kitimat from the perspective of its residents.

District of Kitimat - Kitimat Bound brand book covers

Kitimat Bound Logo and the Brand Book cover.

Building upon this foundation, KIMBO developed an inspiring and comprehensive community branding campaign that is representative of Kitimat, as well as a recommended strategy for brand implementation and promotion. These include, among others: various brand elements, media strategies, as well as logos, taglines, and templates. The creative direction was always informed by data gathered from market research and community consultation to ensure that the brands are effective, meaningful to the people they represent and remain aligned with the vision of the Kitimat Project Committee.

District of Kitimat - Kitimat Bound branding brand book opening spread

District of Kitimat – Kitimat Bound branding brand book opening spread features their Natural Opportunity tagline.

District of Kitimat - Kitimat Bound full size ad

District of Kitimat – Kitimat Bound full-size ad.

District of Kitimat - Kitimat Bound 2019 Visitors Guide cover

District of Kitimat – Kitimat Bound 2019 Visitors Guide cover.

 

Results

Through rigorous research and community outreach, KIMBO was able to deliver on a brand and marketing strategy that was informed by our findings and grounded in best practices for a small rural community. The open house provided local residents with a glimpse of our initial concept, which was well received; and Kitimat project stakeholders were delighted with the final results and are eager to implement the promotion strategy that was recommended by KIMBO.

Let's create something incredible together!

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