Our solution to the aforementioned challenges was the heavy utilization of infographics and custom designed iconography. Our approach to data visualization featured vibrant colours combined with clean, solid graphics. We worked closely with project stakeholders at the start of project to establish a fact sheet of essential scope of information that needs to be included in all profiles. We then developed a set of clean vector-based iconography that was used throughout all of the documents to categorically present data with a unified look and feel. The result was visually-striking profiles that are easily comprehensible for the average reader.
Being a text and data heavy document intended for public viewing, the report required not only creative graphics and layout to increase readability, but also our utmost diligence during production to remain accurate in presenting information about the various Vancouver BIAs. In addition to our custom designed infographics and iconography, we opted to integrate a wide range of photographs taken from the respective market areas, which are accompanied by accents of different colours within text. In particular, we made heavy use of the City of Vancouver’s brand colour of lime green to maintain adherence with City brand-guidelines.