We developed and implemented a number of digital and social media marketing campaigns through platforms including Google, Facebook, and LinkedIn, among others. Each campaign serving a specific purpose and target audience. These include, among others, brand recognition campaigns to promote Invero’s newly refreshed brand and website, lead generation campaigns and promotional efforts for events. Targeting parameters include remarketing, lookalike audiences, industries, demographics, locations, interests, professional titles and positions, among others. A press release was also published early in the project to ensure recognition of the company’s new brand and to leverage the additional press coverage to promote its services.
In addition to paid marketing, we also implemented email marketing campaigns (e.g. drip marketing, email blasts, newsletters, surveys, etc.), organic social media (content development & account management), organic web content (e.g. blog posts, press releases, and case studies). These were primarily designed to portray Invero as a knowledgable leader in the field of digital advisory and implementation, to build credibility for the high-end, quality services that Invero provides. Thus, new content and materials were developed to provide knowledge, generate interest for Invero’s services, drive more organic traffic to the website and ultimately generate more leads for sales.
A key part of this project was the discovery of audiences similar to Invero’s existing clients and leads. As a member of the Google and Facebook Marketing Partner programs, KIMBO works closely with our dedicated account representatives of the two tech giants to improve our process and to integrate their industry-leading algorithms and AI technologies for audience targeting in our campaigns.
Google Display ads as part of the Invero brand launch.
Google Responsive ads were implemented as a second phase of the Invero brand launch.
Our team also worked closely with Invero to facilitate and promote a series of online workshops and webinars as an effort to achieve the above goals. These are virtually held live sessions, whereby different members of the Invero team and other speakers cover a range of topics relating to cloud technology, Microsoft Azure, and their applications/implementations for specific industries, etc.
With an increasing amount of interest (and widespread acceptance) in online learning as a result of the COVID-19 pandemic. Webinars and virtual workshops were identified to be the perfect activities to achieve the aforementioned objectives. By nature, the transfer of knowledge on cloud technology served as the “main purpose” of these sessions. However, what’s more important is that these were opportunities to showcase Invero’s extensive knowledge and experience in the field. Thus, encouraging webinar attendees looking for external help to reach out.
Our promotional efforts include paid digital ads, organic web and social media content, email campaigns, and custom targeting for each event, among others. While event registration was done primarily on Invero’s own website for better analytics tracking, popular third-party event management and ticketing platforms like Eventbrite were also utilized for maximum exposure (e.g. audiences who search for events to attend on Eventbrite). The goal is to push each event with paid advertising only to the specified audiences, but making the information available on all of the common platforms where someone might signup for a similar event as well.
Some of Invero’s brand launch ads featured on prominent business and tech websites.
A sample of Invero’s image library that allows them to select a relevant image with their Canary Yellow colour pop treatment as needed. These customized images really stand out in in social feeds as users are scrolling around.