In response to the escalating demand for affordable housing solutions, KIMBO Design embarked on a transformative collaboration with Rise Housing & Community Land Trust, a nascent non-profit organization. The mission was unequivocal: to craft a brand identity and online presence that mirrors the organization’s dedication to cultivating inclusive communities through groundbreaking housing initiatives.
What We Delivered:
- Logo Creation
- Branding/Brand Value Proposition
- Marketing Communications Plan - Creative and Strategic Direction
- Toolkit with Presentations, Posters, and Other Collateral Materials
- Iconography and Infographics
- A Fully Customized Square Space Website
The Challenge
The quest for affordable housing is a pervasive challenge faced by many Canadians. Similarly, the creation of an exceptional brand and online presence for Rise Housing posed its own set of challenges, including navigating the limitations of the Square Space platform during the website development process.
The Strategy
To devise a strategic framework for Rise Housing & Community Land Trust, KIMBO Design adopted a thorough approach, delving into both internal organizational requisites and the aspirations of the non-profit sector. The objective was to formulate an inclusive branding plan that not only articulated Rise Housing’s distinct mission, vision, beliefs, and approach but also orchestrated a seamless and engaging online experience for users.
Responsive Web Design
Responsive Web Design
Social Media
Business Cards
Business Cards & Letterheads
Results
In forging an effective and distinctive non-profit brand and positioning strategy, KIMBO Design harnessed decades of collective experience and expertise. The outcome materialized in a brand shape and an online interface that is not only welcoming but also reflective of the brand’s unwavering commitment to inclusivity.
