The Burrard is a newly renovated hotel right in the middle of downtown Vancouver that has made their competitors stand up and take notice, by daring to be different, not only in their look and feel and the way they treat their guests, but also how by they’ve challenged a very competitive marketplace.
Boutique hotels have been feeling the pressure from Online Travel Agencies (OTA), such as Expedia and Priceline who, as middlemen, facilitate a significant number of reservations, and take a substantial cut of revenue. The Burrard wants to lessen their dependence on OTA’s by redirecting clients to directly book through their hotel.
The KIMBO Design team developed both content and creative for The Burrard, across a variety of online platforms, including Google, Facebook, and TripAdvisor. Initially, a website audit and SEO review were performed, to ensure we could produce the best results for their online presence.