Kane Consulting helps businesses understand and meet their sustainability goals using the LEED Green Building Rating System, a leading guide for sustainable construction. By recommending improvements in materials, energy, water, and landscape usage, Kane enhances operational efficiency and reduces environmental impact, ultimately lowering operating costs. KIMBO Design was tasked with refreshing Kane’s brand and website to reflect their commitment to sustainability. With a modernized logo and a responsive website, KIMBO created a professional digital presence that aligns with Kane’s values and appeals to environmentally conscious clients.
What We Delivered:
- Re-Brand & Identity Refresh
- New Logo
- Pop-Up Banners
- Tradeshow Posters
- Web Design
- Responsive Website Design
- WordPress Custom Development
- Art Direction / Custom Photoshoot
- Content Strategy
The Challenge
The Kane team sought to refresh their brand identity while preserving its core elements. They wanted to retain their existing color palette to maintain brand recognition but needed a modernized logo that better reflected their growth and evolution. Their requests included refining the typography to improve readability and updating their iconic tree symbol to align with a more contemporary aesthetic.
The challenge was to strike the perfect balance: honouring the company’s established brand while creating a fresh, forward-thinking design. KIMBO rose to the occasion by delivering a logo that met all the client’s requirements. The revamped typography ensures clarity and accessibility across platforms, while the updated tree icon combines sleek, modern lines with a subtle nod to the company’s roots.
The result is a thoughtfully redesigned logo that symbolizes Kane Consulting’s journey into a new chapter, blending tradition with innovation.
We were impressed with KIMBO Design's body of work as well as their implementation of sustainable design. By providing us with excellent design expertise and guidance on web functionality, the team helped us turn our vision of a new brand and website into a reality. When feedback was needed, modifications were made very quickly.
The Strategy
Kane Consulting’s new website was designed with a focus on sustainability and efficiency, catering to the increasing demand for mobile accessibility. Recognizing the shift from power-intensive desktop browsing to more streamlined mobile experiences, KIMBO Design adopted a mobile-first approach.
The development team built the site using modern, lightweight HTML5 and CSS3 code to maximize performance. This strategic coding choice eliminated the need to repeatedly download large assets like bitmaps and rich media, reducing page load times and energy consumption.
To enhance usability, user experience (UX) strategies were integrated to help visitors complete tasks more efficiently. This approach not only improves user satisfaction but also minimizes the website’s overall energy demands, contributing to a smaller internet footprint.
Additionally, the website was optimized for search engines. This dual focus on performance and discoverability ensures the site is easier to index, further reducing the resources required for search engines to process it while increasing its visibility. By marrying efficient design with sustainable practices, KIMBO Design successfully delivered a future-forward web presence for Kane Consulting.
Results
KIMBO Design successfully refreshed Kane Consulting’s brand while maintaining its recognizable identity. By retaining the existing color palette, we emphasized Kane’s commitment to sustainability, ensuring the updated look felt familiar to existing clients while capturing the attention of new prospects. The updated tree icon was reimagined with a modern twist, symbolizing Kane’s dedication to supporting sustainable practices and growth for their clients.
The new Kane Consulting website was designed with responsive functionality, ensuring seamless performance across all devices. As internet usage increasingly shifts away from desktop browsers, this adaptability guarantees accessibility and usability for all users, regardless of their device or platform.
The refreshed branding and responsive website not only enhance Kane’s online presence but also align with their core values, positioning the company as a forward-thinking, client-focused leader in their field.
