Kane Consulting works with businesses to help them not only understand their sustainability needs, but also to meet them. Kane’s team uses “The Leadership in Energy and Environmental Design (LEED) Green Building Rating System,”: the industry guide for construction and building initiatives that helps their clients gain a competitive edge in their own business. On the Kane team’s recommendations of material, energy, water, and landscape usage, improvements are seen in operating efficiency, and positive environmental impact. This results in what every business is looking for: the creation of a bottom line that reduces overall operating costs.
What We Delivered:
- Re-Brand & Identity Refresh
- New Logo
- Pop-Up Banners
- Tradeshow Posters
- Responsive Website Design
- WordPress Custom Development
- Art Direction / Custom Photoshoot
- Content Strategy
The Challenge
The Kane team wanted to use their existing colour palette and asked us for a modernized logo. They requested enhanced typography to increase its readability, as well as an update to their existing tree icon.
We were impressed with KIMBO Design's body of work as well as their implementation of sustainable design. By providing us with excellent design expertise and guidance on web functionality, the team helped us turn our vision of a new brand and website into a reality. When feedback was needed, modifications were made very quickly.
The Strategy
Kane Consulting’s new website provides users with a mobile option that shifts the design focus from power-hungry desktops to smaller, more efficient mobile devices. The KIMBO Design team programmed the desktop version using efficient HTML5 and CSS3 code, which avoids downloading bitmaps and rich media each time a page loads.
The development team implemented user experience strategies to help visitors complete tasks faster. This creates a smaller internet footprint. We also optimized the website for search engines, which reduces the power needed to index the site, and increases its sustainability.
Results
Using the existing colour palette, we refreshed the brand to reflect the core of Kane’s sustainability mantra, but with an eye to a subtle transition. Kane’s refreshed look is still recognized by previous customers and is also eye-catching to prospective clients. To update the existing tree icon, our brand refresh profiled a modern twist on Kane’s dedication to supporting their client’s sustainability efforts.
The KIMBO Design team developed the Kane Consulting website using responsive design. Responsive design allows their website to adapt to all devices. As users transition away from desktop internet browsers, it is critical for clients to build web sites that maintain accessibility across all browser platforms.
