KIMBO began this project with an in-person visit to the Robson Valley Region where a stakeholders workshop was conducted in order to gain an authentic understanding of the community and identify its strengths, weaknesses, threats, and opportunities when it came to economic development. We then conducted a thorough audit of their current materials, which included the website, brand guides, videos, and various marketing materials. This process helped shape our approach to the project and allowed us to hone in on what current and future opportunities were not being featured.
From there, we stripped down all materials and distilled content to communicate most effectively. We gave all materials a fresh look, implementing the foundation of their brand elements, while significantly modernizing and cleaning up the brand. A photoshoot of the area was coordinated with a local photographer and photos were used throughout materials to inspire and capture the true essence of the Robson Valley Region.
Robson Valley Region Regional Profile.
Regional Profile – Introduction.
Business Development Guide.
General Information Guide
Marketing Materials created for the Robson Valley Region.