Spectra Energy is starting a conversation about how to help BC take advantage of new opportunities from the growing natural gas industry. Their Energy for BC campaign is designed to build grassroots support for Spectra’s proposed Northern BC pipeline. The campaign informs communities how to help BC take advantage of new opportunities growing from natural gas, while simultaneously protecting the environment. We developed and executed an online banner ad campaign, print ad campaign, Facebook ad campaign, and a direct mail campaign, and we designed all campaign materials. We also designed and developed the campaign website.