The circular logo highlights the party’s inclusivity, and the optics gear towards an overall goal-oriented, forward-thinking political party. We reformatted the logo for usability, ensuring platform-neutral capability, especially since the logo needed to appeal to the diverse voter base, including some versions involving Chinese characters.
We used a similar colour palette to that of familiar Vancouver organizations to ensure a seamless, cohesive “Vancouverite” identity. The strategy for the overall social optics of the campaign was to use candid photos, to give a more authentic feel. The brand’s essence evoked a fun, inclusive, active and healthy city. KIMBO Design adapted it for all online channels, and kept a balance with applications. We wanted a multi-purpose and easily navigable website reflecting the user’s expectations on engagement. The brand projects a bright, optimistic and enhanced image, matching that of Vision’s outlook goals.