Chocolatier La Petite Souris wanted to entice their customers with sophisticated packaging design. Their raspberry flavoured Scarlet was our first project with them. The original design for the raspberry flavoured chocolate bar, inspired by the art nouveau and arts & crafts movement, tempted customers to look and touch the decadent chocolate, and then devour it.
Scarlet’s seductive look and feel comes from the floral design, art nouveau typeface, and contrasting flat raspberry outline. All the design elements were created to entice the chocolatier’s customers, suggesting a delightful chocolate morsel waiting under the packaging, one to be coveted.
Charmed by our first design, La Petite Souris hired our team to design packaging for the next five bars in their Chocolate Garden series.