Top 10 Things To Consider When Designing a Tourism Website

Tourism websites have a very specific set of challenges and require a creative but focused approach.

1. It must be visual

People want to see the magnificence of your destination. And, after all, a picture is worth a thousand words. Nowhere is this truer than when prospective tourists are looking for a spectacular getaway. The Sunshine Coast website presents a fantastic visual identity that is unique and inviting making it enticing for the user to explore.

2. Include maps

People need to know where they may be going and connections to surrounding locales they can also visit. It’s all part of the anticipation they enjoy while planning their trip.

3. Don’t forget all the extra amenities

Make sure to include area attractions, hotels, Airbnb options, fine dining venues, nightlife, and so on, with photographs. What you want to do is to put them directly into the experience explains Smiple View a leading tourism website and branding agency “Atlantic City has positioned itself as a vibrant meetings destination offering beachside casino resorts and unique experiences so attendees can meet, connect, and let loose.”

4. Links to referral websites

The first place prospective tourists go is to websites they are familiar with that give them ranked recommendations from past visitors. These add immense credibility to your website. Make certain that these recommendations are favourable.

5. Video footage of happy visitors

Visitors want to see engaging activities, breathtaking vistas and personal presentations by local celebrities and politicians. They need validation before they make a decision.

6. Effective Search Engine Optimization technology

Who are you if nobody can find you? This is why Search Engine Optimization is so important. And it requires special knowhow that you’ll find at Kimbo Design. Keywords, backend programming and ongoing updates that keep your copy relevant, especially for search engines. These are just a few of the things that come into play in order to make sure you get your   message out to the broadest possible audience. Don’t ignore it.

7. Accurate reporting

This is crucial. If you don’t know what’s going on with your website, you can’t use it effectively. You’ll need to know about your site activity, visitor locations, device analysis, and the like. Because when you have the right information at your fingertips, you are in the driver’s seat.

8. Transportation schedules and arrangements

Trains, planes & automobiles. Possibly even a cruise ship. Visitors need to know how they can get to your destination. And you need to make it as easy for them as possible, to make a decision in your favour. This is one easy way of doing that. Visitors can see all the ways to get to Canmore and all the ways of getting around to explore the beauty of the region.

9. Regulatory implications

There are a variety of complications and impediments that can result in a negative experience for tourists and you don’t want to have your reputation tarnished as a result of an unfortunate incident. People talk, and you want to make sure they talk about you in the most glowing of terms. You’ll want to inform your prospects regarding cross-border procedures, customs information, and local restrictions to do with alcohol, marijuana, etc.

10. Local health conditions

These are of the utmost importance. They include necessary vaccinations and other health precautions and concerns, including access to pharmaceutical support.

Rely on KIMBO Design

At KIMBO Design we have a highly experienced team of writers, designers and web programmers who can create your ideal tourism website.

Why not call the team at KIMBO Design at 604-738-6448 or email me at We’ll help strategize an approach that makes the most of your opportunities to better communicate with your target audience.