Branding, Print, Web Design

2017 Cystic Fibrosis 65 Roses Gala

This was the fourth consecutive year of our partnership with the Vancouver and Lower Mainland Chapter of Cystic Fibrosis Canada. We developed the latest addition to our series of branding, creative strategy and event design, for the signature 65 Roses Gala. The 65 Roses Gala is British Columbia’s largest fundraising event for cystic fibrosis research, and we are happy to lend a hand in supporting this great cause. The KIMBO Design team once again attended the event, enjoying a great meal and wonderful entertainment. Almost $400,000 was raised on the evening, all of which went towards researching a cure for Cystic Fibrosis.

Cystic Fibrosis 2017 Gala Program Booklet.

All guests have a program waiting for them at their table when they arrive, which acts as a teaser for auction items that the guest could view while waiting for the energetic live auction.


 

What We Delivered:

  • Event Branding
  • Event Invite Design
  • Booklet Design

 

  • Event Signage
  • Creative Development
  • Sponsorship Marketing Collateral
 
 

The Challenge

The theme of this year’s gala was East Meets West, bringing together South Asian and North American culture. Both the artwork and design style utilized strong Bollywood influences, with authenticity as the core goal in our work. Since this year was our second themed gala, our design and branding work was just one element of the overall theme, which also included the decor, interior design, and guest clothing. A common thread between all of our work with Cystic Fibrosis Canada is the rose motif. This year’s rose was incorporated into a traditional mandala, with a bright colour palette.

Cystic Fibrosis 2017 Gala auction table sign

Cystic Fibrosis 2017 Gala auction table sign.

Cystic Fibrosis 2017 65 Roses Gala women dressed up

Cystic Fibrosis 65 Roses Gala planning team all dressed up for the evening.

 
 

The Strategy

One of the most difficult parts of branding an entire event is ensuring that all of the elements are coordinated and consistent. We did this by creating a comprehensive brand style guide, which we used to check every piece, so that there was harmony among the entire collection of brand assets. For the 65 Roses Gala, we designed a huge assortment of items for this project, including, but not limited to, invitations, signage, table cards, presentations, programs, and silent auction collateral. By establishing a simple and elegant brand, along with a widespread style guide, we were able to tie all of the brand elements together under a single visual identity.

Cystic Fibrosis 2017 65 Roses Gala invitation

Cystic Fibrosis 2017 65 Roses Gala invitation.

 

Results

This year’s gala was another exhilarating success, both for our design work and the evening itself. Our designs were showcased all throughout the gala, which was great visibility for KIMBO, and the designs helped create the Eastern atmosphere intended. Thanks to the success of yet another 65 Roses Gala, we hope that this event continues to be an institution on the KIMBO Design calendar.

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