The goal was to create a brand that’s not too flashy or too bright, while remaining bold, powerful and authentic. Hence, we took a minimalistic approach with the design, with a heavy weight on a monotone approach and look, but with sparse use of a singular highlight colour. We settled on a darker red/maroon colour as our highlight colour of choice through branded materials. Tagline and brand slogans were created with the following themes in mind: Innovation, modernity, futuristic, heart, rhythm, quick sessions.
In addition to development of the brand itself and branded materials. KIMBO also designed and developed a brand new website that is integrated with the Mindbody booking system for a seamless user-experience. This site serves as the main portal for BodyPulse clients to gain information and make reservations for workouts.
Branded collateral that follow a similar design style as the brand.
We also developed the storefront design that is aligned with the brand.
A modern website integrated with Mindbody booking system for a seamless user-experience.
The website utilizes a responsive design that allows it to be displayed on devices of any screen size.