KIMBO worked closely with the City of Campbell River in this project to conduct a thorough brand audit of the City’s economic development branch and its initiatives. The City of Campbell River is a mid-sized city situated on Vancouver Island, British Columbia. In recent years, Campbell River has made attempts to diversify the local economy through various economic development initiatives. To identify the effectiveness and potential room for improvement in these efforts, KIMBO was brought on to provide a comprehensive and fair evaluation on the brand of the City’s economic development branch and its respective initiatives using our professional knowledge in the field.