The project had three main goals: to strengthen the City of Campbell River’s Economic Development brand, to overcome the “Mill Town” perception and present the economy of Campbell River in a more diversified manner, and lastly to create a brand that resonates with millennials, entrepreneurs, as well as young families and working professionals. The main challenge of this project involved the compilation and evaluation of the City’s large amount of economic development initiatives and corresponding materials on various platforms. This includes both online resources such as the City’s website, economic development initiatives microsites, and social media, among others; as well as traditional efforts such as magazine editorials and print-ads. We employed our utmost diligence in the evaluation of these materials from various mediums to ensure that our comparisons are fair and informative.
City of Campbell River Economic Development Bran Architecture Diagram
Campbell River Rackcard
CampbellRiver Bifold Brochure
Naturally, Campbell River Campaign