Campaigns, Social Media

BC Alpine – Giveaway Ad Campaign

Project Overview

BC Alpine, the governing body for alpine ski racing in British Columbia, strives to lead and manage the sport across the province. Their mission includes providing leadership and structure for clubs to deliver high-quality, sustainable, and affordable programs, while also promoting the competitive, recreational, and lifestyle benefits of ski racing to the community.


What We Delivered:

  • Strategic Planning
  • Landing Page Design
  • Online Strategy
  • Creative Ad Design


  • Detailed Targeting
  • Facebook Ad Setup
  • Campaign Monitoring
  • Reporting and Analysis

The Challenge

The main challenge was to effectively promote the giveaway page and generate sales within a limited timeframe, while ensuring that Facebook approved the campaign ads despite the giveaway promotion, which often faces rejection.


The Strategy

Campaign Overview

Campaign Objective: Traffic

Run Dates: May 31 to June 15, 2024

Campaign Duration: 15 Days

Target Location: British Columbia, Canada

Age: 25 to 65+

Gender: All genders

Detailed Targeting: People interested in Porsche, Skiing, Gambling, and Giveaways

We crafted ad creatives and copy that complied with Facebook’s guidelines for promoting giveaways, ensuring they were engaging and responsive for the targeted audience. Initially, we created a landing page on the BC Alpine site to test for Facebook’s approval.

The campaign was monitored daily, with adjustments made as necessary. Notably, video boosts proved highly effective, driving more sales. Consequently, we allocated more of the campaign budget to this format.




Combining the performance of the landing page and Trellis, the campaign achieved significant engagement and sales.

Meta Advertising Metrics: 
Link Clicks: 6,973
Reach: 413,238
Impressions: 1,097,482

Total Ticket Sales: 
The campaign generated a total ticket sales value of $11,815.

Let's create something incredible together!

More Case Studies