The strategy for this site was to strip it down to the foundational elements, and then rebuild it in a simple and dynamic way, that would provide all the necessary functionality without the cluttered and cumbersome content pile of the old website. Our first step in achieving this goal was a better design, with larger fonts that would aid in the site’s responsivity. At KIMBO, the graphic and web design processes are intricately linked, with our designers considering the implications that their designs have in the age of responsive websites, in order to make the lives of our developers easier. Streamlining the project process like this allows for our time to be better spent on the creative and technical aspects that make our sites, like UBCFA, shine and function to their fullest.
The custom Google search feature we implemented goes well beyond the standard WordPress functionality. UBCFA has many PDFs uploaded to their site, and the ability to search inside those PDFs to get at the rich content was very important.