Campaigns, Social Media

Coast Mental Health Advocacy Campaign

In continuation with our previous collaboration with Coast Mental Health (CMH) in redesigning the Foundation’s website, KIMBO was commissioned to lead a digital campaign for “Yes, In My Backyard”, an advocacy campaign for community-based mental health services in your backyard.

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What We Delivered:

  • Landing Page
  • Web & Graphic Design
  • Social Media Campaign


  • WordPress Template
  • Web Development
  • Infographics

The Strategy:

Mental health is something that affects everyone, no matter who you are or where you live. But unfortunately, mental health services are often not available in our local communities. This can be a huge challenge for people who need mental health support. The “Yes, In My Backyard” campaign is working to change this. We are advocating for community-based mental health supports and services that will be available in our local neighborhoods.

As designers, we are always looking for ways to use our skills to make a difference in the world. When we were approached by Coast Mental Health to work on this campaign, we knew it was something we wanted to be a part of. We are so proud to have worked on this important project and we hope that our work will help raise awareness about mental health and make a difference in the lives of people who need mental health support.

KIMBO provided two print materials: an Information Sheet briefly explaining the five recommendations to the government and a Poster in which the staff will use and distribute. In developing this campaign, we kept the colour palette consistent to remain on brand and so that others may easily identify CMH. The campaign logo is a calligram that represents the five words submitted to represent local communities and the campaign title. These are symbolized by the house, which has been turned into an iconic image of its own.

Coast Mental Health InfoSheet on Advocacy Efforts 2021

Coast Mental Health Poster on Advocacy Efforts 2021

The” Yes, In My Backyard” campaign was successful in raising awareness about mental health issues and in encouraging people to take action. The campaign received coverage in local newspapers like the Vancouver Sun, Richmond News, and Miss604 and it generated 5,413 reaches on Facebook, 2958 reaches on Instagram, 2,923 reaches on LinkedIn, and 9,076 impressions on Twitter.

Facebook proof of the advocacy campaign: #yesinmybackyard

Instagram proof of the advocacy campaign: #yesinmybackyard

There is this saying that people who disagree with changes to their community say, “Not in my backyard”. That is why Coast Mental Health has chosen the title of this campaign to spread awareness and advocacy on mental health support and services.

We utilized the title as a hashtag campaign to get others to participate and share their own story. What succeeded in this effort were the Impact Stories; individuals were reading for at least 2.29 minutes, which is considered a low bounce rate. This indicated that people were interested in stories about other people.

#Yesinmybackyard Campaign on Homepage



The campaign was a huge success. CMH was ecstatic with the brand and social media marketing collateral we supplied, which is why they continue to work with us today in order for their brand to grow further. Furthermore, as a consequence of this effort, there were also three press outreach: Miss604, Richmond News, and Vancouver Sun.


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