Branding, Campaigns, Print, Web Design

Canex Global Logistics

Project Overview

Canex Global Logistics tasked KIMBO Design with providing the rebranding necessary to take the evolution of its identity to the next level. While the company had enjoyed a remarkable track record in the industry as 3PL logistics experts, targeted to small and medium-sized transportation logistics providers, the next iteration of its success story needed to communicate a number of developments that are offering clients even more benefits. These include exceptional technology assets, outstanding on-time delivery, advantageous cost economies, superb customer service and an unrelenting dedication to excellence in everything they do. The fact that Canex is owned and operated by women, speaks to the degree of attention to detail and commitment to results in the service of their clients.

The strategic and creative solutions proffered by KIMBO Design reflect the attributes of this new brand personality, and we are proud to be part of the team.

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What We Delivered:

Positioning Statement
New Logo
Stationery
Collateral Material

Website Design & Development
Custom WordPress CMS
Hosting & Support Services

The Challenge

Strategies are, of course, a critical step in making client objectives come to life. However, there are always unexpected surprises that arise during the process. These include vulnerabilities that were identified during our discussions, as well as obstacles that arose once the program was underway. Here are just a few of the issues we needed to address:

Improving follow-up sales
Establishing more extensive Key Performance Indicators
Enhancing internal communications
Optimizing time management
Creating a more effective internal communications flow
Attracting more valued carriers

Canex Wallpaper

We wanted to express our gratitude for your team's attentiveness throughout the process of choosing a new logo and website content. The decision to re-brand was very personal to Jennifer and I, as we aimed to have a logo and brand that truly represented us and our combined voice. Your team's ability to adapt to our changing requests helped us achieve our new look to match our style!

Diane Ellis

Director of Operations at Canex Global Logistics

The Strategy

After extensive vetting, KIMBO developed a positioning line for Canex Global Logistics that embodies what makes this company stand out from its competitors, both in terms of their reliability, timeliness and customer service – as well as alluding to the idea that this is an organization owned and operated by women. The tagline is ‘Delivering trust’ works in conjunction with the logo, helping to define the company’s offering.

The symbol of the new logo is the letter C from Canex, circular in style, symbolizing the Globe and Canex’s unlimited potential in logistics. The fire symbolizes their creativity, passion for what they do, and their unwavering drive for success.

These two components provide the foundation for the new brand identity, and they are supported by the other elements mentioned above, such as the website, collateral, and so on.

Canex Brand Guide

Canex Global Logistics Vision and Motivation Office Poster

Canex Global Logistics New Business Cards Front and Back in Hand

Summary

CANEX Global Logistics is introducing a whole new look for its brand, to better reflect the ways in which they are moving into the future. With a bold new logo, forward-looking graphics, the new tagline ‘Delivering trust’ and typography that conveys the messaging more impactfully, they are communicating the values that make Canex different. These include efficiency, excellent cost-management, the latest proven technologies, flexible solutions, strategic control, relentless attention to detail, and comprehensive customer care.

Canex Website Before After

Results

Clear objectives were established during an intensive analysis of Canex Global Logistics’ requirements, and this program was developed in order to optimize the outcome, now and going forward into the future. We foresee a resounding success with regard to robust business growth for Canex, and we look forward to being active partners in this enterprise.

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