We built a WordPress template for the project so that this landing page is reusable for future campaigns with minimal additional programming. We also incorporated Coast Mental Health’s donation form and Blackbaud online payment system directly into the landing page. This again minimizes the number of new pages a potential donor has to go through before being able to make a donation.
Social media icons were integrated right in the centre just below the donation form. This encourages site visitors to not only consider donating but also to share the message and spread the word on their own social media networks. This gives Coast Mental Health an extra boost of presence on social media through organic sharing.