The College of Applied Biology is a member association and regulatory body for biologists. The College needed a new brand across all touch points, to portray the organization as trustworthy, competent and knowledgeable.
For the refreshed brand, the client requested bright and fresh colours. KIMBO Design gave the College choices of green for biodiversity and biology and blue to represent water and sky. The College favoured a treatment depicting a petri dish.
KIMBO Design created a new logo, business cards and stationery, and a website that needs to convey innovation. The College needed to appeal to current and prospective members and reinforce its credibility amongst the membership. KIMBO’s rebrand and website update breathe new life into a previously looking tired and outdated brand. Additionally, the new website optimizes usability for members.
The KIMBO Design team brought a current design to the visual graphic profile. CAB’s new image increases the public perception that professional biologists/members are competent, trustworthy and knowledgeable. CAB membership numbers increased by 25% in the first year of launch and participation in activities were more attended.