The College of Applied Biology is a member association and regulatory body for biologists. The College needed a new brand across all touch points, to portray the organization as trustworthy, competent and knowledgeable.
For the refreshed brand, the client requested bright and fresh colours. KIMBO Design gave the College choices of green for biodiversity and biology, and blue to represent water and sky. The College favoured a treatment depicting a petri dish.
KIMBO Design created a new logo, new business cards and stationery, and a new website. The updated website needed to convey innovation. The College needed to appeal to current and prospective members, and reinforce its position of credibility amongst membership. KIMBO’s full rebrand and website update breathes new life into a brand that was previously looking tired and outdated. Additionally, the new website optimizes usability for members.
The KIMBO Design team brought a more current design to the visual graphic profile. CAB’s new image increases public perception that professional biologists/members are competent, trustworthy and knowledgeable. CAB membership numbers increased by 25% in the first year of launch and participation in activities were more attended.