Since its inception in 2001, the 65 Roses Gala has raised more than $3 million for Cystic Fibrosis research and clinical care, including $400,000 in 2014. KIMBO worked with Cystic Fibrosis Canada’s Vancouver and Lower Mainland Chapter, to develop a brand and creative strategy for this signature event.
Branding, Campaigns, Print
2014 Cystic Fibrosis Gala
What We Delivered:
- Event Branding
- Booklet Design
- Event Invite Design
- Event Signage
- Event Creative Development
- Sponsorship Marketing Collateral
The Challenge
The Gala committee has a mandate of using the symbolic rose image in all the branding and marketing of this event. Only one rose needed to be included into the graphic treatment, and while we had permission from all of the artists to edit their work, we needed to be sensitive to their interpretation of the roses. A fine balance of art and design needed to be resolved in the final “look and feel” of the event brand.
As a mother of a daughter fighting CF, I can't express how grateful we are to sponsors like KIMBO. KIMBO Design has been a very generous and loyal partner for the past two years. We look forward to an ongoing relationship until the day we celebrate a cure for Cystic Fibrosis.
Leona Pinsky
CFC National Board member and co-founder of the 65 Roses Gala
The Strategy
The idea uses sharp, geometric rose illustrations, and the rose is a backdrop paired with shooting stars referenced from a Frankie Valli album cover. The scripted typography references classic rock and roll album covers: bold and edgy. Colours for the background are a mix of rich hued magenta and purples, contrasted by white typography and the rose illustrations.
Results
65 Roses Gala 2014 event raised more than $400,000 to Cystic Fibrosis research and clinical care, as 350 guests enjoyed one of Vancouver’s most outstanding social evenings of dining, dancing and fundraising. This event garnered in-kind media placement and earned media, and we met our objectives by exceeding fundraising goals, raising awareness, and built the event to the level where it needed a higher capacity venue for 2015.
