McKenzie’s Country Farm Honey has been on supermarket shelves for over 30 years. The brand is trusted by its customers, but they wanted to rejuvenate their packaging to stand out in the honey aisle. They approached us about the creation of a bold new design for their product line. McKenzie’s wanted to make a statement among the many generic designs of the honey industry. Honey is a staple good, and McKenzie’s produces a differentiated, artisanal product. We wanted our design to reflect this unique status on the shelf, and in the industry.