CANFOR is one of the world’s largest producers of sustainable lumber, pulp, and paper. It is a Canadian forestry company that has been in business for over 100 years with operations across North America, and they came to us looking for a campaign to help them modernize their image and better connect with their customers. With that objective in mind, the team at KIMBO animated their logo for CANFOR’s new initiative called “Digital In Action”.
What We Delivered:
- Brand Implementation
- Storyboarding
- Video Editing
- Logo Animation
The Strategy:
With their new program, CANFOR wanted employees to be more engaged. And so, an animated logo was suggested to bring life and energy to the program. We began by developing various storyboards for the company. The executive team at CANFOR was very pleased with how it captured their vision and decided to go with the storyboard you see below.
Digital In Action Logo Animation Storyboard
The first scene shows tree seedlings growing from the letter “D” then roots forming to transition into all its letters, before finally coming together as their final logo mark, “Digital In Action”. Check out the final video below!
