KIMBO conducted qualitative research and worked closely with ʔaq’am staff members on this project to ensure that all people are properly represented while remaining aligned with project goals. We remained vigilant in this project to honour the initial creative directions in place and to authentically incorporate them into the brand identity of the ʔaq’am.
The ʔaq’am Resident Guide is a 40-page document that is developed to help the residents easily understand the importance of protecting their environment and regulating land use, so they not only be healthier, but also more productive. We designed the communication materials to be clear and concise using custom illustrations and infographics, with information for each of the different management areas and associated priorities and policies outlined in the EMPP.
The ʔaq’am Resident Guide was also designed with inclusivity and sustainability in mind. The website icons are gender-neutral, and the content has been written in a way that is accessible to all readers. KIMBO curated photographs for the document that reflected the Indigenous culture, and they were used to complement brand guidelines. This document would be similar to some of the outreach materials that we would be designing for OCIO.