Our first step on this project was to outline names, logos and visions for each of the two brands. For the consumer brand, we wanted something that resonated with younger, modern families, who enjoy entertaining and dinner parties. The name we settled on for this brand was Nuvaware. It reflects the modern, energetic tone that we wanted the brand to take. For the Nuvaware packaging, to complement the tone established by the name, we chose to use very bright colours, along with a dynamic box design. The combination of all of these elements led to a robust and lively package, which displayed Ornative’s best flatware.
For the commercial brand, we wanted something more subtle and sophisticated. Since this isn’t going to be sold in stores, the brand had to be directed towards restaurant and managers, who are interested in buying flatware to extend their existing brands. The name we came up with for this brand was Woden. Woden is the “supreme god” in Germanic and Norse mythology, and we wanted to utilize this historical to assert this brand as the highest quality flatware, with a slightly mythological aura behind it. By supplementing this name with bold, strong colours, we created a powerful commercial brand, with the luxurious undertones Ornative Tableware desired.
Nuvaware packaging, front and back in red.
Nuvaware packaging in teal.