This project began with the industry outreach stage. We had to vet and narrow down the exporter contact list provided to us by the Ministry of Agriculture, contact the appropriate exporters, and gather the information that they wanted to include in their exporter profile. The vetting process involved confirming that each exporter had enough capacity to handle global business, and were registered to do business in B.C. Contact with the exporters was made through a blast email, which KIMBO delivered on behalf of the Ministry of Agriculture, that detailed success stories of other B.C. exporters, and provided industry growth data tailored to each exporter.
Once this information was collected in a database, we began the design stage. For each exporter, we were responsible for acquiring and editing written content about their business, as well as images of their products. Compiling all of this copy and imagery was a huge task for our writers and graphic designers, but it resulted in a clear and concise profile detailing the individuality, inventory and capabilities of each exporter. The profiles were accompanied by vibrant, high-quality images of their produce, seafood, or other natural products. Our design philosophy was to use a minimalist design, so that the natural beauty of the photos could shine.
BC Minister of Agriculture Norm Letnick and the Honourable Lawrence MacAulay, Minister of Agriculture and Agri-Food Canada present the catalogue at the launch event held in Vancouver. Photo: Province of British Columbia (Flickr)
Thank you letter from BC Minister of Agriculture Norm Letnick.
View the online flipbook