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The world is getting smaller, allowing everyone to stay connected more easily. So, how do you find new ways to produce leads? Well, it should come as no surprise that LinkedIn has become a valuable tool for forming Business to…

Hackers are creative and persistent individuals with a knack for finding and taking advantage of vulnerable systems or websites. Since we are at unprecedented times with COVID-19 and heavily reliant on the Internet to connect with people, the presence of…

The world economy has slowed down dramatically due to the ongoing COVID-19 pandemic. As a result, businesses around the world are actively trying to build resilience to ride out the storm. That is of course, easier said than done. A…

According to a survey by Blue Fountain Media, a staggering 81% of web users think less of a brand if their website is not up to date, and 39% would think twice about using a product or service if the…

Social marketing campaigns are essentially marketing initiatives that seek to bring about behaviour-change amongst a certain group of audience. Thus, effective campaigns of this nature usually make use of a strong understanding of the specific potential target markets and their…