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Social marketing campaigns are essentially marketing initiatives that seek to bring about behaviour-change amongst a certain group of audience. Thus, effective campaigns of this nature usually make use of a strong understanding of the specific potential target markets and their…

As an effect of the COVID-19 pandemic, some businesses have cut back on marketing, while others are coming up with out of the box ideas to engage with their audience during these difficult times. While no one can say for…

APIs (Application programming interface) are everywhere these days. Even if you’re not following the bleeding edge of technology and web, you’ve probably heard the term being thrown around in the past couple of years. So, what is an API and…

With a recent surge in remote working and online learning around the globe. Online resources and websites are quickly becoming the most important communications platform for many organizations and businesses. It is important to understand that in this day and…

The global COVID-19 pandemic has tens of thousands of people, if not more, suddenly working remotely from home for a prolonged period. For many, this is the first time they will have to stay productive from the comfort of their…