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Our world holds eight billion people with different cultures, education, genders, and physical and mental limitations – that’s something to honour and celebrate. Brands that embrace these differences can create meaningful interactions with their consumers. However, great branding or user…

Accessible PDFs: The Catch-All Key Creating an accessible pdf may seem challenging, but it is a vital step in audience engagement. Most people have no problem reading PDFs. They are also better for the environment. Portable word documents allow us…

With an increase in online customers comes an increased importance on being one step ahead of your competitors. In 2022, businesses are reported to have spent $164 billion on PPC Advertising, which is projected to grow to over $190 billion…

Your website is in danger. Not to scare you or anything, but it’s the reality of the world and era we live in. Every day, around 30,000 websites are hacked around the world. And what’s scarier than that is: 43% of those are…

In our last post on behaviour marketing, we discussed tailored advertising or content based on a user’s prior activities and habits, but now we’ll dive deeper into the psychology of branding. Because why are there brands in the first place?…