IEC-BC wanted to appeal to people in Southeast Asia, in order to attract both men and women skilled in three particular industries: automotive service technician, carpentry, and power engineering. Their main concern was to ensure reliable Internet connectivity, despite the lower quality Internet service in these regions, by having a trimmed-down site, with less data to load. A smaller site, while retaining all of the crucial information, would make the site more accessible to users who cannot always be guaranteed a reasonable connection.
They were also concerned about the site’s compatibility with older web browsers. The technology in their target region can often be years behind what it is in B.C., so they wanted to ensure that potential immigrants using dated web browsers would still be able to access their site and its resources. They also needed the site to be responsive for mobile devices, because while most people in Southeast Asia don’t own or can’t afford a full computer, they often have the newest model smartphones, on which they do most of their web browsing.