The project teams conducted extensive research on the product’s targeted audiences to determine the most effective strategies for this campaign. This ensured that all marketing efforts were going towards potential Terramera RANGO customers for maximum conversion.
We took a two-pronged approach with this integrated campaign by marketing on both digital and traditional channels to allow for maximum reach. The project is ongoing and so far we have developed a brochure, two print ads, a full-page magazine insert, and a digital ad for the web. We also established the artwork and creative style utilized in other RANGO marketing collateral including info sheets, postcards, and trade booth materials.
The tradeshow booth and other RANGO collateral.
Working in close collaboration with the Terramera team, we determined a need to establish a platform for directing new sales prospects towards and came up with ‘TryRango.com’. Adhering to the established art style, the Terramera team developed the landing page which captures potential product testers gathered from campaign efforts. This was then developed into a full funnel campaign to encourage targeted users to try the product – which has had great success in establishing its reliability in the US agricultural market in California.